About Troy

Hi, I’m Troy…

What is Up DADS! I’m kinda pumped that you are here! Why? Because I am tired of going to the school events, field trips, out of state sporting events, etc. and being the only dad. I want to see more dads with the ability to be a part of their kids lives and I totally understand that that first starts with being able to financially. I am a musician turned entrepreneur/business coach.

You are here to become a financially free, work from home (or wherever the heck you want), set your own hours kind of dad! 

The world has been around for millions of years and the fact that anyone would have to “Figure ANYTHING Out.” on their own is the dumbest shit ever. So with that being said, EVERYTHING that I know I will share with you. I don’t know everything, but everything that I know will be laid out somewhere in the content of this website.

My mission is to eliminate the saying “I didn’t have anyone around to help me or teach me or show me.” I remember hearing those exact words from a mentor of mine and I thought. How insane is it that in a world of such connectivity that anyone with internet access would ever be able to say that. Then I thought…

“I want to eliminate that saying.”

My mission is to help dads skip and overcome  some of the road blocks that I encountered as an a Dad Entrepreneur.  My mission is to eliminate the saying, “I didn’t have anyone around to help me.” for you guys!

This website and all of the writings, blog posts, vlog entries, products and programs are focused on helping you figure it out! You are not alone! Let’s rock this!

I want to help you make more money and spend more time with your family! #Leggo

Professional Bio

Father, Musician,  and Entrepreneur Troy Horne has been very fortunate throughout his life and career. Troy has starred in the Broadway show RENT, he has been featured on NBC’s The Sing Off, and the ION Networks Firebrand TV. He has also toured the world with his former band The House Jacks singing for audiences in The US, Germany, Japan, France, Italy and The Netherlands, and early in his career he was fortunate enough to record and perform alongside the likes of Ivan Neville and Steve Miller with his then rock band “Moses”.

Troy has also written music for the film Thug Angel – A Tupac Shakur Documentary, appeared on Starsearch, and written music for former NFL Champion and Indianapolis Colts Coach Tony Dungy’s book Uncommon.

Most recently Troy has started a business with his wife to teach others how to navigate the entertainment industry and have grown that business into a successful educational venture going from 0 – Multiple 6 figures. In addition to that the program’s students have landed roles in major productions like Netflix Original “Fuller House”, Dreamworks – Despicable Me 3, countless commercials, films and stage plays.

Now he has a mission to help Dads grow their business so that they can spend more time with their families.

“I look forward to helping you find the quickest path to more income and more family time. #DadsRock” – Troy Horne